Describe different approaches to departmentalization. However, nike s model has specific benefits for the company and contributes to its longevity as a leader in the footwear and activewear space. Nike organizational structure editable organizational chart. Basic types of organisational structures continued modular structure firm assembles product chunks, or modules, provided by outside contractors 15 mechanistic vs. Kennedy by nike exemplify the concept of organizational design by allowing nike use the agencys creative designers to focus solely on nike work, giving them unparallel access to executives, researchers and anyone else who might provide nike advertisers with their next inspiration. A matrix organization frequently uses teams of employees to accomplish work, in order to take advantage of the strengths, as well as make up for the weaknesses, of functional and decentralized forms09. One of their goals is to create business opportunities that set nike apart from the competition and provide value for their shareholders. Before the building will stand up, it has to be based on solid foundations.
Nike s unique flat, aka matrix, structure defies the traditional ceowithmultiplesubordinates model that many businesses of nike s stature rely on. Reality check an organizational chart is the way things look until the ball is snapped. Nike is an american multinational company producing equipment, footwear, clothes, and accessories. Nike and its organizational structure international. Mcnaughton internal audit dorida marku stambolla human resources valbona zeneli muci legal rudina horjeti ziu corporate. Emerging nature and new organizational structures and design. The four companies are home entertainment, mobile communications, home appliance and air solution, and vehicle components. Lg electronics created a new global leadership structure that it says will give its four operating companies more autonomy to respond quickly and decisively to market conditions and businessgrowth opportunities. Organizational structure page 4 prls 410 training notes spring 2009 organizational function. Describe how the elements of organizational structure can be combined to create mechanistic and organic structures. Training programs are designed to uphold such corporate culture that aligns with the nike brand image for sports footwear, apparel and equipment.
In this type of organization, for example, there may be a marketing department, a sales department and a production department. Keeping the size of the organization constant, tall structures have several layers of management between frontline employees and the top level, while flat structures consist of few layers. Organizational structure for nta lagos and metro fm the. The general manager first hinted at this when the team members met with her. A closely related concept is span of control, or the number of employees reporting. Nike has an organizational culture that encourages human resources to behave in ways that address business objectives. The lower in the organization that authority is delegated, the greater the decentralization. Simplified structure with clearer accountability and stronger head office control over risk, capital and investments. Organizational psychologist edgar schein proposed four common elements of an organization s structure. Defining and solving the organizational structure problems to. Organisational structure of nike february 5th, 2011 the company is headquartered near beaverton, oregon, which is part of the portland metropolitan area.
The company also announced new executive appointments. Nov 17, 2009 the world headquarters for nike is located near beaverton, oregon which is a suburb of portland. Organisational structure of nike management paradise. Develop presentation to discuss, validate and approve the structure with leadership 11. Introduction in matching structure with strategy, david 2011 state that a change in strategy usually needs a change in the manner an organization is structured. New organizational structures and design network structure this modern structure includes the linking of numerous, separate organizations to optimize their interaction in order to accomplish a common, overall goal. The following characteristics are notable in nikes organizational structure.
Inside the nike matrix reference number 000120 this case was written by barbara brenner institute for international marketing and management, wu vienna under the direction of bodo b. Understanding organisations, their structures and their values an organisations structure can depend on its size, the sector it operates in public, private, or third sector i. Another important element of a companys structure is the number of levels it has in the hierarchy. Medical directorate band 8 executive director band 7 band 6 band 5 band 4 band 3 band 2 medical director emergency planning officer hart manager asst medical director risk manager regional pressures coordination manager call takers admin support assistant emergency planning officers. Nike organizational structure editable organizational. What are the functions of organizational structure. Nike has delegated a great deal of decisionmakingauthority to the localmarketlevel. Unlike nta where there was a readily available organoram, this was not the case in metro fm.
The org chart of nike contains its 152 main executives including john donahoe, matthew friend and andrew campion. To continue, you can add a name in one of the org charts you recently viewed or test our premium membership. The pacific northwest is the birthplace of nike, but now there are a total of more than 160 nike companies all around the world. Explain the basic characteristics of organizational structure revealed in an organizational chart. Nike has a geographic divisional organizational structure. Then the organization structure generally is establishing internal authority relationships, responsibility for work performance, and paths of communication and control required. Defines how job tasks are formally divided grouped coordinated six key elements work specialization departmentalization chain of command span of control. We now move on to look at organisational structure, examining the informal and formal organisation and the organisation of human resources within the structure of the business as represented by the organisation chart. Nov 27, 2015 lg electronics created a new global leadership structure that it says will give its four operating companies more autonomy to respond quickly and decisively to market conditions and businessgrowth opportunities. This shows that they really do act on the endless possibilities aspect of their organizational structure. New look organisational chart editable organizational. Edit it online with your organizational information and import it as an image or pdf. The structure of an organization is very similar to that of a house or any other building.
This structure is based on the companys needs in its global organization, as well as the uniqueness of conditions in regional markets. Nikes unique flat, aka matrix, structure defies the traditional ceowithmultiplesubordinates model that many businesses of nikes stature rely on. However, nikes model has specific benefits for the company and contributes to its longevity as a leader in the footwear and activewear space. Visioorganisational structure without ftes 1 may 2017 3. Nea organisational structure effective 1 december 2019 nea office of the directorgeneral william d.
It is one of the worlds famous and largest suppliers of sports shoes and equipment. Designing an effective organization structure january 2009 2. Researchers have argued that if organizational theory is to be relevant to practitioners, emphasis should be placed on organizational effectiveness and its influencing factors 3640. The structure sets the teams, which typically report to the same manager or director. In this type of organization, for example, there may be a marketing department, a. Magwood, iv directorgeneral vacant deputy directorgeneral and chief nuclear officer nobuhiro muroya deputy directorgeneral for management and planning information technology team andrea ventura, manager office of policy and coordination. Jun 30, 2014 organizational structure of metro fm, frequency 97. Lg changes organizational structure to speed decision making. Nikes organizational structure is worthy of study due to the fact that it has been a successful organization since its inception.
Organizational structure is a corresponding author. Generali launches a new organisational structure to manage the group in a more integrated way. For example, the global sports marketing group releases new athletic shoe marketing campaigns for worldwide marketing. Org chart highlighting visualizing the nike organizational structure. A classic example of organisational structure is the pyramid, which.
The managers have offices in the companys headquarters in oregon, usa. Pdf this report is all about to show a marketing plan for nikes products. Refine selected organization structure based on leadership feedback 12. T directorgeneral vement americas pacific communica management operations interna africa delega global ffairs and etworking external esources. Prearrival selection to inform prospective employees about organizations ensure that values of firm and recruits fit conveys to those admitted that they are members of an elite reinforces image of organization to future applicants encounter new recruit learns about organizational expectations. The practical rigidity of an organizational structure places that structure at a position somewhere along a continuum between. The agency has a mix of equipment and resources to support its urban and rural firefighting activities and a large personnel base. Basic types of organisational structures hollow structure the. The company also likes to believe that there are endless possibilities for their business to grow.
Nike manages and structures its worldwide operations. This helps ensure that all the staff members on the team are working toward the same goal, that they have welldefined job duties and that they can get to know each other to help balance each others strengths and weaknesses. After the objectives of an organization are established, the functions that must be performed are determined. It is the worlds largest supplier of athletic shoes and apparel. Basic types of organisational structures hollow structure. For example, a small emerging ngo may not have a complex, multilevel structure with several specific units.
Unfortunately, you dont own enough credit to see this new org chart. Meet with leadership team to gain approval on refined high level design, if necessary. By continuing your navigation, you consent to their use. Concepts and f0rmats when two or more people work together to achieve a group result, it is an organization. Understand the advantages and disadvantages of mechanistic and organic structures for organizations. Basic types of organisational structures continued.
Nike believes that there are endless possibilities for human potential in sports. Develop next layer of the organization structure n3 and n4, if necessary 14. Schlegelmilch and bjorn ambos institute for international marketing and management, wu vienna. Depending on the organizational values and the nature of the business, organizations tend to adopt one of the following structures for management purposes. This structure can combine the best of both separate structures. Groups composed of specialized personnel are more efficient. They decide for the global corporate structure of nike. Functional structure is set up so that each portion of the organization is grouped according to its purpose. Building an organizational structure engages managers in two activities. Use pdf export for high quality prints and svg export for large sharp images or embed your diagrams anywhere with the creately viewer.
An example is a joint venture to build a complex, technical systems such as the space shuttle. The structure facilitates the horizontal flow of information and skills. In the previous section we looked at human resource planning. The practical rigidity of an organizational structure places that structure at a. At each stage, an organizations structural requirements may be different. New look organisational chart editable organizational chart. In a matrix organization, the traditional departments seen in functional structures combine with project teams. Creately diagrams can be exported and added to word, ppt powerpoint, excel, visio or any other document. Common purpose unifies employees or members by giving everyone an understanding of the organizations mission, strategy, and values. Copy of new look organisational chartyou can edit this template and create your own diagram. The org chart of the north face contains its 11 main executives including arne arens, jan van leeuwen and travis campbell. The radio station selected by the alpha team was metro fm 97. Nike and organizational structure 15 words bartleby. Understand organisational structures free essay example.
Organizational structure types bureaucratic structures. The matrix structure groups employees by both function and product. Although the organization follows a particular structure, there can be departments and teams following some other organizational structure in exceptional cases. The organizational chart of nike displays its 152 main executives including john donahoe, matthew friend and andrew campion. Describe what is meant by organizational structure and how it is revealed by an organizational chart. The american multinational corporation nike is specialized in the designing, developing, manufacturing, marketing and selling of footwear, apparel, equipment, accessories, recreational products and services all across the world. Organizational structure is the framework of the relations on jobs, systems, operating process, people and groups making efforts to achieve the goals. Nike s organizational structure has global corporate leadership, which involves corporate managers.
Defining and solving the organizational structure problems. According to mintzberg 1972, organizational structure is the framework of the relations on jobs, systems, operating process, people and groups making efforts to. You can edit this template and create your own diagram. Explain what a matrix structure is, and the challenges of working in a structure such as this.